Côte d’Ivoire: The truth about alcoholic energy drinks and unfair practices
In recent times, there has been a concerted effort to discredit alcoholic energy drinks in Côte d’Ivoire and elsewhere, leading to discussions about potential bans. However, it’s crucial to dispel the misconceptions and address the underlying issues surrounding these beverages.
The allegations against alcoholic energy drinks, propagated by certain competitors and retailers, are not only unfounded but also indicative of the competitive pressures within the industry.
Some businesses, facing a downturn in sales, have resorted to underhanded tactics, including bribing influencers and spreading misinformation, to undermine the reputation of these drinks.
These deceptive practices not only tarnish the image of alcoholic energy drinks but also mislead consumers and regulatory authorities.
It’s important to note that these beverages, like all consumer products, adhere to stringent regulations and undergo rigorous quality checks to ensure safety and compliance with health standards.
It’s imperative to separate fact from fiction and empower consumers to make informed choices based on accurate information.
Rather than succumbing to sensationalism and rumors fueled by industry rivalries, a transparent and fair assessment of alcoholic energy drinks is necessary to uphold consumer trust and regulatory integrity.
Sherif TOURE
