Ivory Coast: Balancing between contested quality and Government decisions regarding alcoholic energy drinks
Despite the covert attacks from competitors, the impeccable quality and undeniable allure of alcoholic energy drinks remain undisputed. However, the recent decision by Ivorian authorities to suspend these beverages has raised questions about the true motivations behind this measure.
The suspension of alcoholic energy drinks in Côte d’Ivoire has expired, but authorities must now decide on the next steps. It is clear that this decision was not made to safeguard public health, despite the arguments put forth to that effect. The real reason seems to be linked to a scheme aimed at diverting attention from the real issue : Tramadol.
Authorities have singled out energy drinks as the cause of youth woes, but many observers assert that the problem lies elsewhere, and it has a name: Tramadol. This substance, widely consumed by young people, poses serious public health issues. The excessive consumption of alcoholic energy drinks combined with this drug constitutes a potentially dangerous cocktail.
It is important to note that moderate consumption of alcoholic energy drinks itself is not necessarily harmful to health. Rather, it is the abuse and mixing with other substances, such as Tramadol, that pose real risks to public health. In fact, these drinks can be enjoyed responsibly and safely by adult consumers as an occasional beverage choice.
The temporary suspension of alcoholic energy drinks has raised concerns about its impact on the industry and consumers. Many people rely on these products for various reasons, whether it’s for an energy boost during long workdays or for moments of relaxation among friends or even traders.
It is therefore crucial for Ivorian authorities to make an informed decision based on solid evidence and a clear understanding of the real issues. Rather than demonizing alcoholic energy drinks in general, it would be wiser to implement awareness campaigns about the dangers of excessive consumption and combination with other substances.
Ultimately, the debate on alcoholic energy drinks in Côte d’Ivoire should not be limited to a simple suspension, but rather to a more holistic approach aimed at educating consumers and combating the real scourges of society, such as the abuse of illicit substances like Tramadol.
