Al-Nassr FC secures three-Year Kit deal with Adidas, Elevating Football ambitions in Saudi Arabia
Saudi Arabian football club Al-Nassr has secured a fresh three-year kit deal with renowned German sportswear brand Adidas, starting from the 2024-25 season.
The agreement marks the end of the club’s current short-term deal with Nike, who had replaced Saudi brand Duneus as the kit supplier for this season.
Guido Fienga, Al-Nassr’s CEO, expressed excitement about the partnership, emphasizing the shared ambitions to elevate the club’s global impact.
Bilal Fares, Adidas’ regional general manager, echoed the enthusiasm, highlighting the commitment to shaping the future of football in Saudi Arabia. Al-Nassr, based in Riyadh, is currently second in the Saudi Pro League (SPL).
The deal extends Adidas’ influence in the league, following a recent agreement to become the official ball supplier for the SPL.
This move complements Adidas’ growing engagement in the region, demonstrated by a strategic partnership with Saudi events company Sela, backed by the Public Investment Fund.
The collaboration aims to foster business growth and sports participation.
Source : sportcal.com
