Africa: The Reasons for the Persecution of Vody Energy
The African market is being driven by growing demand for ready-to-drink beverages, changing lifestyles, rising incomes and sporting activities. In addition, many players are investing in energy drinks to attract consumers.Since its arrival on the African market a few years ago, the Vody energy drink has captivated a varied clientele, from young people to tired workers and sports enthusiasts.
The main reason for Vody Energy’s popularity is directly linked to its marketing campaigns, which are aimed primarily at consumers. In addition, advertisements promote the fact that the Vody energy drink refreshes the body and improves performance and endurance.
Introducing a new product in such an already saturated market, requires a real marketing action plan, well developed to achieve the objectives. Today, it turned out that not the least French group, also present in the beverage sector, wants to launch an energy drink on the West African market.
According to the studies conducted by this group, Vody would have collected everything; the bars, kiosks, even small shops in the neighborhood, in short, all the displays are occupied by Vody Energy. So the only pernicious way found is to denigrate, and intimidate those who market this drink.
Even, some media are paid to start the dirty work of intoxication, to leave the continuation to social networks.
To date, Vody Energy poses no danger to human health. But like any alcoholic beverage, it should be consumed in moderation
Remember Vody Energy is a drink mixing both energizing substances and Vodka. Product of the German company Cody’s drink international, contained in a 250 ml can, it is composed of water, vodka, sugar, dextrose, acidifier, caffeine, alcohol.
