Society : Apple looks to the future, cancels Apple Car and develops personal Robots
Apple has decided to completely cancel its Apple Car project, its own electric vehicle intended to compete with Tesla, among others. The company now wishes to focus on its Vision Pro headset, which combines artificial intelligence and augmented reality, a forward-looking perspective.
However, Apple has also confirmed the imminent arrival of its very first personal robot. In reality, two concepts are preoccupying Apple’s decision-makers. The first is a mobile robot capable of moving around and following a person at home. The second envisions a tabletop robot capable of bearing heavy loads.
Although these ideas have not yet reached the project stage, they demonstrate Apple’s interest in this market segment. Indeed, the company seeks to explore new markets to continue its growth and development.
In a constantly evolving technological world, Apple recognizes the importance of staying at the forefront of innovation to meet changing consumer needs. Thus, while the cancellation of the Apple Car project may seem disappointing to some, it reflects Apple’s willingness to focus its efforts on promising initiatives aligned with its long-term strategic vision.
The field of personal assistance through robotics could prove particularly promising for Apple, even though the competition is already interested in this area. The constant pursuit of innovation and expansion remains at the core of the company’s strategy, as it seeks to anticipate future needs and translate them into innovative products and services for its customers.
