Football / Real Madrid, the club that reinvents football as a business model
Football, once primarily a recreational activity, has evolved into a massive economic sector where financial stakes often overshadow the game’s playful essence. Over the past decades, politics and business have deeply influenced the sport, turning clubs into true enterprises. Real Madrid perfectly exemplifies this transformation, boasting impressive profits.
For the 2023/2024 season, Real Madrid generated non-transfer revenues of €1.073 billion, a 27% increase compared to the previous year. With a net profit of €16 million, the club maintains a strong net worth of €574 million. This performance demonstrates the excellence of Real Madrid’s economic model, combining sporting success with financial prosperity.
The club continues to grow through its commercial activities. The partnership with HP, generating €70 million annually, along with the expansion of merchandising and sponsorship, illustrates this dynamic. In 2024, top-paid footballers like Cristiano Ronaldo and Lionel Messi also reflect the sport’s enormous economic potential, with significant income from advertising contracts.
For the 2024/2025 fiscal year, the outlook is optimistic.
The completion of stadium renovations and the arrival of Kylian Mbappé are expected to boost revenues and strengthen the club’s sporting model. Real Madrid continues to thrive through self-sustained growth, diversifying its income while controlling costs.
Real Madrid stands as a prime example of how football has transformed into a genuine revenue machine, where financial stakes sometimes surpass the very essence of the game.
