Ivory Coast/Economy: Ban on certain energy drinks, small traders pay heavy tax
For several months now, the decision in Ivory Coast to suspend the importation and distribution of certain brands of energy drinks has persisted. This suspension followed allegations on social media targeting these brands, leading to their ban on the Ivorian market.
In reality, these were unfounded allegations aimed at tarnishing the reputation of these energy drink brands and casting doubt on their quality. It is possible that this was the work of competitors seeking to undermine these drinks’ market presence in order to take control. It should be noted that the falsely accused drinks had gained popularity in the country.
The Ivorian authorities, thinking they were acting appropriately, have placed local merchants, especially retailers, in a dire economic situation. These merchants, disoriented by the decision, have seen their revenues plummet and have accumulated significant debts, having taken out loans to invest in what was once a thriving business.
When individual and local economies are affected, it inevitably impacts the national economy. Therefore, it is crucial to find a compromise between the authorities and the economic operators in this sector to bring these highly sought-after and appreciated products back to the market.
This should be done while reminding the population of the negative impact of excessive consumption of these products on their health, as well as the dangers of mixing these drinks with toxic substances such as drugs. It is essential for the economic and social well-being of the country’s citizens.
