Tech/ Elon Musk’s company officially arrives in Morocco with big ambitions
Beyond importing electric vehicles, Tesla aims to support the Kingdom’s energy transition by developing a full ecosystem around renewable energy.
The move is now official. Tesla has set up shop in Morocco, opening its office in the prestigious Crystal Tower in the heart of Casablanca’s Marina.
This marks a first for Francophone Africa and sends a strong signal that the U.S. company sees the Kingdom as a future key player in electric mobility and energy transition.
The Moroccan subsidiary, simply named Tesla Morocco, was established on May 27, 2025, with a capital of 27.5 million dirhams.
It is owned by the Dutch entities Tesla International B.V. and Tesla Motors Netherlands B.V., reflecting a well-established global strategy.
However, Tesla’s ambitions in Morocco go beyond vehicle imports the company also plans to invest in charging infrastructure, solar energy, and energy storage.
Tesla’s expansion into Morocco comes at a strategic time. The country has emerged as one of Africa’s leading automotive hubs, with major industrial platforms in Tangier, Kenitra, and Casablanca hosting global players like Renault and Stellantis.
But Morocco is also positioning itself as a leader in renewable energy and green mobility.
With large-scale solar, wind, and green hydrogen projects, along with strong policies promoting transport electrification, the country presents a natural growth opportunity for Tesla.
Additionally, Morocco is one of the world’s top phosphate producers a key component in lithium iron phosphate (LFP) batteries, a technology Tesla increasingly favors for its next-generation models. This could pave the way for groundbreaking industrial partnerships in the future.
