Ivory Coast / Alcoholic energy drinks: A ban that penalizes Ivorian traders
The ban on the importation and sale of alcoholic energy drinks in Côte d’Ivoire has had a significant impact on local merchants. Many retailers, who relied on selling these popular products, have seen their incomes plummet, jeopardizing their businesses and their ability to support themselves. The already fragile local economy is suffering from this unilateral decision by the authorities, which does not seem to have considered the realities of the market.
The authorities’ argument that mixing these drinks with tramadol poses a danger to youth appears to lack substance. In reality, the ban has not prevented young people from finding other ways to consume tramadol, often mixing it with beer, whisky, champagne, and other beverages. Therefore, the measure appears ineffective, raising doubts about the true motivations behind the ban of alcoholic energy drinks.
Many observers suspect that the ban is more about unfair competition than health concerns. Some market players may have exerted influence to eliminate competing products, thus distorting the economic playing field to the detriment of merchants and consumers.
In light of this situation, it is crucial that Ivorian authorities reconsider their decision. Such a review would not only help revive the merchants but also ensure fair and healthy competition in the market. A more balanced and thoughtful approach is necessary to protect the interests of all economic stakeholders.
