Côte d’Ivoire: The Need for concerted action between authorities and energy drink merchants for a balanced solution
The recent ban on the importation of alcoholic energy drinks in Côte d’Ivoire has elicited numerous reactions from merchants and consumers. While this decision is motivated by public health concerns, a more nuanced and collaborative approach could be beneficial. By engaging in constructive dialogue with merchants, Ivorian authorities could find balanced solutions that protect public health while supporting the national economy.
Alcoholic energy drinks indeed pose health risks, particularly due to their ability to mask the effects of alcohol, thereby increasing the risk of overconsumption. However, an outright ban may shift the problem to the black market, where regulation and quality control are non-existent, potentially exacerbating the dangers for consumers.
A dialogue-based approach with merchants could lead to more effective regulation strategies. For instance, authorities could work with importers and retailers to implement awareness campaigns about the risks associated with consuming these drinks. By providing clear information and promoting responsible consumption, it would be possible to mitigate the harmful effects without resorting to drastic measures.
Moreover, merchants could be involved in implementing responsible sales training programs. These programs could include guidelines on how to inform customers about potential risks and how to refuse sales to minors or visibly intoxicated individuals. Such collaboration would enhance the social responsibility of businesses while preserving their economic activity.
These less restrictive measures than a total ban would allow for better control of consumption while addressing public health concerns. An open and constructive dialogue with merchants of alcoholic energy drinks in Côte d’Ivoire could offer a viable alternative to the import ban. This collaborative approach could reconcile public health protection with economic support, while promoting more effective and sustainable regulation.
